Linked up with Australian of the Year and AFL Superstar Adam Goodes to shoot a project for Rexona. Thanks to Leighton and Maria from The Works, Georgia Martin and Orion ZG from my team, and of course Adam for being such a weapon!
I was recently asked by advertising agency Tusk to produce some images for the Suns AFL team.
The brief called for stylized shots to be shot during the day, but appear as if they were during an actual night game, while focusing on the Suns Merchandise for retail.
To get the look we were after, I had my right hand man Josh hold an strobe with an umbrella on a pole above our key talent, in what we cheekily refer to as “the Leibovitz” since Annie seems to do it a fair bit. We then underexposed the scene, making sure that the only light coming through was from the light we were firing. The talent that was not the absolute focus of each hero shot vanished into the falloff.
To complete the mood, we had 2 more lights behind the talent, one in a large softbox to the left of shot, and one high up behind everyone facing towards the camera. These gave the lighting I envisioned would be there at a real game.
We then shot players David Swallow, Campbell Brown, and Maverick Weller on field and in the locker room. For these we used a range of single light beauty dish to 3 light setups.
The product component was shot by our friends at Many Things.
Special thanks to all the cast, players, Tayah Bot from the Suns & Andrew Suggit & Darren Gill from Tusk