Happy to see some new work out and about. These images for MyPayNow via 40/40 Creative were taken on the back of a TVC production. With about 15 minuites for stills after the motion crew wrapped a scene, we re-interpreted the scenes slightly for storytelling in the stills medium, and shot stitched extention plates for multiple executions across OOH. All shot medium format.
Really stoked to announce that the campaign we shot for Costa via McGarragh Jessee won 2 Addys (American Advertising Awards)! 1 x Gold in the Magazine Campaign category, and 1 x Gold in Elements of Advertising (Photography Craft) category.
It was also included in Campaign Brief’s The Work 2020 which curates the best advertising work of the previous year in Asia, Australia and New Zealand.
Shot a nice little project to promote motorcycle safety that’s now in the market. We were asked to create visuals that illustrated the idea that a rider’s relationship with a motorbike is like a marriage, and sometimes needs tender loving care to keep it on track. The purpose is to promote driver re-training courses for middle-aged riders returning to a motorbike after a long period off the bike.
We were blessed with some really nice bikes and styling on the shoot, and our human talent did a fantastic job with his 2 wheeled co-stars.
Ride safe everyone!
We recently produced, propped, styled and shot over 40 industrial scenes for TAFE Queensland’s new campaign.
The imagery takes the viewer forward in time once a student has graduated TAFE training, out into authentic scenes in various professional fields.
Here are some select images from the campaign, which rolled out across outdoor, digital and social.
I was honoured when James Burchill at Rumble showed financial services brand Sun Super The Ol’ Boys and suggested they commission the works for their new print campaign. It’s a wonderful feeling to have work come directly out of personal projects. We recreated 5 new The Ol’ Boys portraits especially for them.
This campaign is out now and it’s nice to see them printed very large in some very prominent places.
To see more of The O’ Boys click here
Had the pleasure of photographing performer turned-entertainment mogul Billy Cross for the cover of The Weekend Australian. We did a range of images in studio and around his home. Billy was a great subject who put a lot of energy into our shoot and the results show. The cover is a nod back to his performing days in male review Manpower. There were so many great images that could have been used. Here’s the cover and insert page along with one of my favs. What a great afternoon
We were delighted to be approached to create new library images for Tourism Events Queensland and Brisbane Marketing. Spanning over 2 months our shoot took us to some absolutely stunning South East Queensland locations from Moreton Island, Lamington National Park and the Scenic Rim, to downtown Brisbane.
Our production crew worked hard coordinating the 49 talent, 36 location permits and 21 reschedules due to weather delays. With a 100 shot brief this project demanded our commitment to a smooth production process, particularly when coordinating locations with stakeholders in the tourism industry. Here are 14 of our favourites:
When we were asked to shoot explosion shapes for Old El Paso, I initially thought, “oh yeah, this is doable”. But as we worked our way through the approach, a few challenges came up. I had an idea of how to shoot the stills, in fact high speed photography is like shooting landscapes, most photographers have played around with it in some shape or another. However, when I thought about shooting motion, I started to realise the difference. With a still, we just needed elements, we could piece them together in post, if need be, to make a perfect explosion. But with motion, we had nowhere to hide anything. It all had to happen in camera.
After some testing, I worked out an unconventional way to make the powder create the shape naturally, and most importantly how to reproduce the shape consistently enough to capture what we needed, in camera, and with agency and client watching!
Shoot day at Rokeby Studios was a mixture of tiptoeing around expensive equipment while blasting coloured powder towards it. We shot a number blasts in super slow mo on a RED camera, then shot an equal number of stills afterwards for print. We all huddled around the monitors as we went and ooohed and aaahed at what fed through. It was an amazingly fun shoot. Here’s a behind the scenes pic of yours truly mid shoot.
AMP has launched the brand campaign we recently shot for them. Featuring scenes of Australian life, the campaign was shot over a week at a number of locations along the country’s beautiful east coast. Our imagery focused on capturing authentic, genuine lifestyle moments.
A favorite part of the shoot for me was donning a shark repellent band and swimming out off Boulders Beach, Lennox Head in the pitch black to shoot our surfers at sunrise…..yikes!
We’ve already spied some billboards in some of the capital cities, and look forward to seeing more as the campaign rolls out.