When we were asked to shoot explosion shapes for Old El Paso, I initially thought, “oh yeah, this is doable”. But as we worked our way through the approach, a few challenges came up. I had an idea of how to shoot the stills, in fact high speed photography is like shooting landscapes, most photographers have played around with it in some shape or another. However, when I thought about shooting motion, I started to realise the difference. With a still, we just needed elements, we could piece them together in post, if need be, to make a perfect explosion. But with motion, we had nowhere to hide anything. It all had to happen in camera.
After some testing, I worked out an unconventional way to make the powder create the shape naturally, and most importantly how to reproduce the shape consistently enough to capture what we needed, in camera, and with agency and client watching!
Shoot day at Rokeby Studios was a mixture of tiptoeing around expensive equipment while blasting coloured powder towards it. We shot a number blasts in super slow mo on a RED camera, then shot an equal number of stills afterwards for print. We all huddled around the monitors as we went and ooohed and aaahed at what fed through. It was an amazingly fun shoot. Here’s a behind the scenes pic of yours truly mid shoot.
I’ve posted one of the test blasts here (above). The final ad used a different coloured powder, but this test had a random stem in the middle like a flower. Here’s the final ad below:
AMP has launched the brand campaign we recently shot for them. Featuring scenes of Australian life, the campaign was shot over a week at a number of locations along the country’s beautiful east coast. Our imagery focused on capturing authentic, genuine lifestyle moments.
A favorite part of the shoot for me was donning a shark repellent band and swimming out off Boulders Beach, Lennox Head in the pitch black to shoot our surfers at sunrise…..yikes!
We’ve already spied some billboards in some of the capital cities, and look forward to seeing more as the campaign rolls out.
Recently teamed up with Lindsay Thompson & his team at Khemistry to bring this campaign to life for financial services provider Silver Chef. We lit each shot in sections then used a combination of retouching and 3D to produce some dynamic results.
Recently shot this campaign for NSW Health Services Union via 3rdSpace. We made these images by combining background plates we shot in hospitals, with real hospital workers that we photographed in studio.
Linked up with Australian of the Year and AFL Superstar Adam Goodes to shoot a project for Rexona. Thanks to Leighton and Maria from The Works, Georgia Martin and Orion ZG from my team, and of course Adam for being such a weapon!
Recently worked alongside TV production group The Producers and director Tristian Houghton to produce images to support the Red Card campaign for Queensland Police. There’s more about the campaign on mUmBRELLA
Everyone look out for each other out there, and stay safe 🙂
Agency: Brother & Co, Creative Director: Piet Human
Art Director: Lieve Torbyens, Account Service: Alicia Diaz
Worked alongside the folks at Taxi Film Production recently to make still images to support the Queensland Government’s “All by Myself” anti-smoking TV commercial by GPY&R. Bringing to life the vision that David Maunder, Eugine Horat, Andrew Thompson and the GPY&R team had was really great, and it was nice to be part of this emotive campaign.