Iron Jack

We worked with the team at Lion Nathan to create both still and moving imagery for the launch of the new beer Iron Jack. We told a story of Australian Outdoorsmen living in the Outback among the freedom and challenges of this hot, rugged country.

Shot in a remote location in the Northern Territory, we embraced the challenge of  getting our 20 cast and crew onto our locations. Big thanks to our Darwin Unit who provided superb local knowledge, casting assistance and crocodile safety (no joke!)

Below is a Directors Cut of the footage we shot, as well as some images from the project:

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