When we were asked to shoot explosion shapes for Old El Paso, I initially thought, “oh yeah, this is doable”. But as we worked our way through the approach, a few challenges came up. I had an idea of how to shoot the stills, in fact high speed photography is like shooting landscapes, most photographers have played around with it in some shape or another. However, when I thought about shooting motion, I started to realise the difference. With a still, we just needed elements, we could piece them together in post, if need be, to make a perfect explosion. But with motion, we had nowhere to hide anything. It all had to happen in camera.
After some testing, I worked out an unconventional way to make the powder create the shape naturally, and most importantly how to reproduce the shape consistently enough to capture what we needed, in camera, and with agency and client watching!
Shoot day at Rokeby Studios was a mixture of tiptoeing around expensive equipment while blasting coloured powder towards it. We shot a number blasts in super slow mo on a RED camera, then shot an equal number of stills afterwards for print. We all huddled around the monitors as we went and ooohed and aaahed at what fed through. It was an amazingly fun shoot. Here’s a behind the scenes pic of yours truly mid shoot.
I’ve posted one of the test blasts here (above). The final ad used a different coloured powder, but this test had a random stem in the middle like a flower. Here’s the final ad below:
AMP has launched the brand campaign we recently shot for them. Featuring scenes of Australian life, the campaign was shot over a week at a number of locations along the country’s beautiful east coast. Our imagery focused on capturing authentic, genuine lifestyle moments.
A favorite part of the shoot for me was donning a shark repellent band and swimming out off Boulders Beach, Lennox Head in the pitch black to shoot our surfers at sunrise…..yikes!
We’ve already spied some billboards in some of the capital cities, and look forward to seeing more as the campaign rolls out.
Dear friends, colleagues and supporters of our work, wishing you a very happy new year and an amazing 2016.
We are looking forward to our paths crossing this year. See you soon!
Happy New Year from all of us. 2014 seems like a blur now, but we managed to keep track of a few highlights during the whirl-wind ride. Some of them are:
Personal project|The Ol’ Boys: The Ol’ Boys had a big start to the year with a 2 week print exhibition at the Noosa Festival of Surfing. It was great to see the crowds appreciating the 1 metre prints. Throughout 2014 we also caught up with just over 300 surfers who allowed us to take their portraits. The project was featured by ABC radio who attended a shoot and recorded a feature that appeared online and during drive-time radio. The Ol’ Boys also had a multiple page print feature in creative arts journal Collective Magazine, plus featured on Adobe’s Behance networks curated page “The Served” as a feature project.
We worked on a ton of commercial projects too, like shooting on the beach at sunrise for Tourism Australia, received access to Brisbane International Airport and The Sofitel for Flight Centre Business Travel, visited over a dozens of people’s private homes for NRMA Insurance and again for Suncorp Bank, in a gritty inner-west gym with Adam Goodes for Rexona, went back to Brisbane Airport for Virgin Australia (re-licensed worldwide), on blocked off streets downtown for Queensland Police and again for Queensland Health, on The Apple Isle for the University of Tasmania, in supermarket isles for Dan Murphys, and on a city rooftop for Investa.
We were blessed to be awarded a gold and 2 silver awards at the Brisbane Advertising and Design Awards for The Ol’ Boys, plus a silver and 2 bronze awards at the International Loupe awards in the portrait and advertising categories.
We absolutely loved every minute of 2014, and can’t wait to work with all of you in 2015. Thank you to everyone who worked with us and supported us last year.
Soooooo happy to be awarded Gold and 2 Silvers for the 3 portraits from The Ol’ Boys project that we entered. Thank you Brisbane Advertising and Design Club!
(image via BADC)
We recently worked with Sapient Nitro on some brand images for American healthcare provider ResMed. Over a few fun-filled days days we created images to depict happy and healthy lifestyle scenes.
The ABC came down and did a piece on The Ol’ Boys recently. You can read the article and listen to the interview here