I’ve recently been shooting more complex projects from a production value point of view, which in turn has had me exercising my ability to extend my vision beyond the creative into building a team to work with.
Last project was a 4 day shoot with 7 crew including myself, plus art director, client production staff, and brand representatives to ensure we were within the client’s brand message. We had permits to secure access and shoot in public locations and were scheduled down to the minute. Everything from names of each talent and crew member attending each location down to switching on/off ambient lights had to be organized in advance. We built sets with props and furniture, made up and styled 30 plus talent, recreated sunlight, and used artificial light to reproduce window lit scenes. I shot tethered straight into a computer and at most point had a number of client representatives and stakeholders watching every shot in real time as I shot them. Obviously all of the above work is done by a team who, from the moment of being appointed the project, I relied on to help me deliver the final product.
All of this is not possible without putting 100% of trust in people that can either make or break the job. This is where vision extends beyond the work and into other areas of being a creative professional, knowing the work we want to do, how we want to do it, and who we want to do it with. Every detail adds to the outcome like creating the right vibe on set, making sure people are fed and happy, and presenting a unified front as a team to the client. This is what creative shoots are good for, building relationships and locking in the team.